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Mansome Underwear

Branding, Packaging

Mansome Underwear

Mansome is an underwear brand deliberately poking fun at current male underwear company’s model choices. The brand can serve as an adequate starting point for serious discussion about the perception and images chosen by the media to represent manliness. Men have similar issues with these misconceptions as women. The near-impossible body standards of male models can lead to serious body positivity issues.

Garret Schauteet —
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